3 Biggest mistakes people make when sharing images

It’s an absolute minefield in terms of marketing images these days. Whilst there is amazing content out there, there is also a prevalence of confusing imagery. They say it takes approximately 2.5 seconds to hold someone’s attention with marketing content before they move on. So it’s incredibly important to use effective images straight up, and not to put out visuals that don’t relate to your message! In this post, I’ve listed 3 big mistakes brands make when sharing content.

1.Using images that don’t align with your message!

How many cool/influencer style poses do you see on social media that has nothing to do with the content that they’re sharing AT ALL? Sure a cool pose might get eyes on the image, but it’s not necessarily going to make people remember your message and what you stand for. Think of a handful of influencers you know of, then think about what their actual message is – I guarantee you’ll struggle to think of what they stand for..

You can be an influencer and run it like a business. But you can’t run your business like an influencer account.

Double up on the effectiveness of messaging by utilising an image that is connected to your copy. Then people will truly remember what your message is.

2. Using bad lighting

Don’t shoot into the sun. Don’t use lights in your ceiling/down lights and try to avoid using a full on flash, that’s on your camera.

The simplest way to get nice images is use a big shady area OR use a north or south facing window to light whatever it is you’re shooting. With both instances you’ll get soft light that will make pretty much anything look good : )

3. Too many distractions

One simple rule that even as trained photographers we constantly forget.

Focus ON THE SUBJECT. Not everything around it.

There are so many images these days, where there is ambiguity to what the image is about. Creating visual content for your brand is completely different to creating abstract art. You don’t want people debating what it means. You want the message to be concise and obvious in the first 2.5 seconds!

FYI the image below is from an art exhibition by an incredible Japanese artist called Yayoi Kusama. I took the image in Singapore in 2017, but i’m still waiting for her work to make it to Australia one day!

So take some time, look through your visual content. If you see any of these 3 glaring errors popping up it’s time to make some corrections. In order for people to remember who you are, what you do and why you matter, you need to be concise and clear with your messaging!

– Shaun.

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5 images you MUST HAVE for your socials & website

Now that it’s well into the New Year, i’d like to provide a reminder email about the key images your business MUST have for strong engagement throughout your social platforms and online presence!

1. Brand aligned portrait a.k.a headshot

The first thing is to have a profile image that REFLECTS YOUR BRAND. There are far too many profile images floating around which don’t embody the tone of the brand itself!

If your brand is about providing warm, engaging customer service to your clients, a relaxed profile image like the one of Keva featured below might be on point for you. On the flip side, a headshot in a 3 piece suit would be the absolute opposite, so choose a style that is aligned!

2. Image demonstrating your process

Your customer needs to know that you can be trusted and that you are an expert in your field. If you’re a baker, SHOW an image of you expertly crafting a delicious cake, if you’re a scientific researcher, showcase an image of you in a lab running specific analyses and tests on special equipment! Let your audience witness you in your field of excellence.

3. Showcase the customer experience

You know what you provide is awesome and amazing for your customer, but do they know that? Let your customers SEE how incredible and awesome their experience is once they sign up to what you offer. Provide them with an image, where it doesn’t take too much effort for them to imagine them in that exact scenario.

4. The transformation of the customer

Imagine the feeling of satisfaction once you’ve purchased your dream home, sitting in the home with a glass of wine and soaking in what you’ve just achieved. Imagine that amazing feeling of being a new home owner and feeling like a new person.

That’s what great products and services provide do to us. They provide a transformation, they change how we are and how we feel. Notice how brands like Coca-Cola never talk about the flavour of their product, but rather focus on the feeling and happiness associated with the product?

That’s because those emotions throughout the transformation are universally relatable. So showcase in your content the transformation of your customers, and who they become once they utilise your product or service!

5. Product Images

Quite self explanatory really. If you have a tangible product, highlight it! Do you make delicious desserts? Do you create mobile applications? Are you a real estate agent who sells houses? Then show the splendour of what you offer to the world!

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If you would like to receive more tips on imagery and branding, follow @capturethepresent on Instagram or Facebook by clicking on the icons below for upcoming content in the future!

With truth, connection and freedom
Capture the Present